From El Naturalista:
We work to leave the world a better place than the one we found. We know it’s not easy: there’s a lot to learn and a long road ahead. But we believe that this is the way to change the world, just as nature has done for millions of years.
Because, at El Naturalista, we realise that things can be done better or worse, but we always try to do them better.
Trying a better way represents a new way of doing things: the invitation to choose and discover 1 and 999 ways of how not to do things, like Thomas Edison, is a continuous struggle, with constant innovation; in short, to do things better.