We’re a wee bit obsessive at Friendly, and putting ethics before profits underpins everything here. That’s why our products aren’t just vegan, or cruelty-free, or made by people paid a living wage, without using plastic, preservatives or sulfates. They’re all of these things! Sure, we could make more money doing things less ethically, but all we ever really wanted to make was a difference. POWERED BY HANDS For soaps this ethical we use a cold-process method handed down through generations of makers. It creates no by-products and relies on old-fashioned elbow grease, with every bar poured, cut and packed by hand, right here in Yorkshire. The soap is biodegradable too, so it’s better for the planet even once you’ve used it. Our recycled and recyclable packaging is just us being sticklers.